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MARKETING
The Department of Management, Marketing,
and Logistics is dedicated to educating and serving its students,
the University, and the business community through quality
teaching, significant research, and community involvement.
The Marketing faculty is committed to the development of each
student as a knowledgeable, ethical, and confident graduate,
prepared for leadership through excellence in his or her educational
experience.
Marketing directs the economy's flow of ideas, goods, and
services from producers to consumers, satisfying needs and
wants through exchange processes. Marketing involves planning,
implementing, and controlling the conception of goods and
services, their pricing, promotion, and distribution as an
integrated effort to meet the goals of the enterprise. Marketing
is a dynamic field, affected by changes in the business environment
and increasingly reliant on technology in all aspects of decision
making. Marketing faculty strive to provide a broad-based
and comprehensive program with courses that reflect current
issues and applications.
Career opportunities in marketing include: product/brand management,
marketing research, personal selling, sales management, advertising,
sales promotion, sales/ marketing analysis, customer relations
management, and e-commerce. There are expanding opportunities
in service industries and in non-profit organizations. Essential
for success in any of these areas are persuasive skills of
communication, creative and analytical skills for developing
a market plan, confidence with a variety of technology applications,
and cultivating the ability to adapt to a changing environment
while working to satisfy the needs of consumers.
Requirements |
Major in Marketing: A total of 68-71
credit hours as described below. |
| Business Core: 44-47
credit hours, including MN 461 or 463-464. |
| Major Courses: 24
credit hours. MK 308 or MN 341, or equivalent course
approved by the marketing faculty; MK 302, 402, 495;
and four courses chosen from the following: LG 328,
448; MN 463; MK 310, 341, 361, 395, 405, 410, 433, 434,
438, 450, 470, 491, and 498. MK 402 and 495 are to be
taken in the senior year. Because the legal aspects
of marketing influence many marketing activities, students
are encouraged to consider MN 463 as part of their marketing
education. |
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