Dr. Martin’s areas of expertise include innovation & strategic marketing planning, quantitative analysis, and customer behavior. His current research interests focus on two areas: 1) the development and implementation of a market driven organizational culture, and 2) the strategies and processes in designing truly remarkable consumption experiences. His publications include articles in Journal of Small Business Management, Industrial Marketing Management, Journal of Marketing Theory & Practice, Journal of Managerial Issues, and Journal of Consumer Marketing.
Based on his international work, he was awarded a Fulbright Scholar for the 1998 year during which he spent a semester teaching and doing research in Croatia. Professor Martin teaches a variety of courses at John Carroll University including Consumer Behavior, Market Analysis, Advanced Marketing Strategy & Innovation, and Marketing Management. He has been awarded the Outstanding Teacher of the Year Award from the students in the Boler School of Business, he received the Wasmer Teaching Award, and he was chosen as one of Ohio Magazine’s Excellence in Education Achievers. He continues to consult with a wide variety of companies in the Northeast Ohio area on market analysis, market research and marketing strategy development issues. |
