According to their career goals, students may choose between two approaches to the degree, Plans A and B. Plan A, which emphasizes research and includes a thesis requirement, is most appropriate for those considering further course work at the doctoral level. Plan B, which combines course work with either a research essay or a creative project, may be more appropriate to students whose M.A. will be their final degree. The selection of Plan B does not exclude students from subsequent doctoral study. Both plans require a comprehensive examination.
PLAN A: 33 Hours. 27 hours plus 6 hours thesis and a comprehensive exam.
| Communication Courses ‑ 18 Hours* |
M.B.A. Courses - 9 Hours* |
| CO 510 |
Research Methods** |
MK 521 |
Marketing |
| CO 520 |
Ethics and Media** |
MN 550 |
Management Skills***(Must be taken before 588) |
| CO 530 |
Seminar in Communication Law and Policy |
MN 588 |
Strategic Human Resource Management |
| CO 550 |
Development of Communication Theory |
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| Plus one of the following three CO sequences: |
| Public Relations Sequence |
Television Sequence |
| CO 515 |
Media Strategy |
CO 525 |
Advanced Media Production |
| CO 585 |
Seminar in Public Relations and Media Management |
CO 580 |
Seminar in Electronic Media Management |
| Theater Sequence |
| CO 535 |
Seminar in Advanced Pre-Production and Performing Arts Direction |
|
| CO 599 |
Thesis: 6 hours approved |
| CO 575 |
Live Theater and Performing Arts Venue Management |
PLAN B: 33 Hours. 30 hours plus 3 hours of a research essay or creative project and a comprehensive exam.
| Communication Courses ‑ 18 Hours* |
M.B.A. Courses - 9 Hours* |
| CO 510 |
Research Methods** |
MK 521 |
Marketing |
| CO 520 |
Ethics and Media** |
MN 550 |
Management Skills***(Must be taken before 588) |
| CO 530 |
Seminar in Communication Law and Policy |
MN 588 |
Strategic Human Resource Management |
| CO 550 |
Development of Communication Theory |
|
| CO 595 |
Communication in the Global Marketplace or one additional approved M.B.A. course |
|
| |
| Plus one of the following three CO sequences: |
| Public Relations Sequence |
Television Sequence |
| CO 515 |
Media Strategy |
CO 525 |
Advanced Media Production |
| CO 585 |
Seminar in Public Relations and Media Management |
CO 580 |
Seminar in Electronic Media Management |
| Theater Sequence |
| CO 535 |
Seminar in Advanced Pre-Production and Performing Arts Direction |
|
| CO 599 |
Thesis: 6 hours approved |
| CO 575 |
Live Theater and Performing Arts Venue Management |
CO 598 Essay or Project in Communication Management: 3 hours
* Courses may have prerequisites.
** CO 510 and CO 520 must be taken in the first year of the program.
***MN 531or equivalent is a prerequisite for MN 550. It can be used as the “one additional approved MBA course” in Plan B.
At the time of acceptance, each student is assigned to a department advisor. The choice of courses, selection of subject for research paper or thesis, and the reading preparation for the comprehensive examination are made under the advisor’s direction.
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