CO 510. RESEARCH METHODS IN COMMUNICATION  3 cr.  Prerequisite: One semester of statistics.  Introduction to major principles, strategies, and techniques in media research, including the principles of scientific inquiry, both quantitative and qualitative (i.e., descriptive statistics and ethnographic research).  Includes hypothesis construction, research design, data collection, sampling techniques and interpretation of results.  Students plan and undertake a research project.

CO 515. MEDIA STRATEGY AND PLANNING  3 cr.  Prerequisite:  CO 315, CO 225 or equivalent.  Critical assessment of the scholarly research for a campaign to influence or change public opinion or behavior.  Analysis of research methods (visual, written or oral), technology (multimedia, Internet, etc.), and the measurement and evaluation of results.  Investigation of management issues and application of theory to crisis situations.

CO 520. ETHICS AND MEDIA  3 cr.  Comprehensive study of social ethics from consequentialism and duty‑based theories to individualistic and collectivistic theories, and the use of these theories as they apply to daily decisions in media management.

CO 525. ADVANCED MEDIA PRODUCTION  3 cr.  Prerequisite:  CO 319 or equivalent.  Critical analysis of aesthetic decisions and skills in the planning and production of television programs from initial research, through writing, to final completion.  Focuses on the theoretical and scientific knowledge necessary for the development of professional-level programs.

CO 530. SEMINAR IN COMMUNICATION LAW AND POLICY  3 cr.  Analysis of case studies, media law and government policy as they relate to the communication industry.  Ethical implications will be discussed.

CO 535. SEMINAR IN ADVANCED PRE-PRODUCTION AND PERFORMING ARTS DIRECTION
3 cr.  This course presents a more advanced examination of the process of assembling and producing a theater or performance arts experience.  Students will research and develop knowledge of the basic phases, including pre-production, script analysis and selection, obtaining appropriate rights, casting and rehearsal, performance  control and post production and wrap up.  In addition, theories on the process and role of the director will be analyzed and discussed.

CO 550. DEVELOPMENT OF COMMUNICATION THEORY  3 cr.  Traces the history of theories and models developed to describe, explain and predict what people do when they communicate.  The course follows the development of communication from the classical era to the present.

CO 575. LIVE THEATER AND PERFORMING ARTS VENUE MANAGEMENT 3 cr.   Practical principles and procedures of the backstage management process, from pre-production to post production.  Includes advanced topics such as budgeting, marketing, venue management, analysis and understanding of the role of leadership.

CO 580. SEMINAR IN ELECTRONIC MEDIA ADMINISTRATION  3 cr.  Prerequisite:  CO 425.  Intensive study of the management process and current theories as applied to mass media organization.  Investigates budgeting, financial reporting, personnel selection/training, strategic planning, communication, governmental, and community relations.