CO 510. RESEARCH METHODS IN COMMUNICATION 3 cr.  Prerequisite: One semester of statistics.  Introduction to major principles, strategies, and techniques in media research, including the principles of scientific inquiry, both quantitative and qualitative (i.e., descriptive statistics and ethnographic research).  Includes hypothesis construction, research design, data collection, sampling techniques and interpretation of results.  Students plan and undertake a research project.

CO 515. MEDIA STRATEGY AND PLANNING 3 cr.  Prerequisite:  CO 315, CO 225 or equivalent.  Critical assessment of the scholarly research for a campaign to influence or change public opinion or behavior.  Analysis of research methods (visual, written or oral), technology (multimedia, Internet, etc.), and the measurement and evaluation of results.  Investigation of management issues and application of theory to crisis situations.

CO 520. ETHICS AND MEDIA 3 cr.  Comprehensive study of social ethics from consequentialism and duty‑based theories to individualistic and collectivistic theories, and the use of these theories as they apply to daily decisions in media management.

CO 525. ADVANCED MEDIA PRODUCTION 3 cr.  Prerequisite:  CO 319 or equivalent.  Critical analysis of aesthetic decisions and skills in the planning and production of television programs from initial research, through writing, to final completion.  Focuses on the theoretical and scientific knowledge necessary for the development of professional-level programs.

CO 530. SEMINAR IN COMMUNICATION LAW AND POLICY 3 cr.  Analysis of case studies, media law and government policy as they relate to the communication industry.  Ethical implications will be discussed.

CO 535. SEMINAR IN ADVANCED PRE-PRODUCTION AND PERFORMING ARTS DIRECTION
3 cr.  This course presents a more advanced examination of the process of assembling and producing a theater or performance arts experience.  Students will research and develop knowledge of the basic phases, including pre-production, script analysis and selection, obtaining appropriate rights, casting and rehearsal, performance  control and post production and wrap up.  In addition, theories on the process and role of the director will be analyzed and discussed.

CO 550. DEVELOPMENT OF COMMUNICATION THEORY 3 cr.  Traces the history of theories and models developed to describe, explain and predict what people do when they communicate.  The course follows the development of communication from the classical era to the present.

CO 575. LIVE THE0ATER AND PERFORMING ARTS VENUE MANAGEMENT 3 cr.   Practical principles and procedures of the backstage management process, from pre-production to post production.  Includes advanced topics such as budgeting, marketing, venue management, analysis and understanding of the role of leadership.

CO 580. SEMINAR IN ELECTRONIC MEDIA ADMINISTRATION 3 cr.  Prerequisite:  CO 425.  Intensive study of the management process and current theories as applied to mass media organization.  Investigates budgeting, financial reporting, personnel selection/training, strategic planning, communication, governmental, and community relations.

CO 585. SEMINAR IN PUBLIC RELATIONS MANAGEMENT 3 cr.  Prerequisite: CO 515, or permission of the instructor.  Examines the interaction and relationships of professional public relations activity in the media, the social structure and economy through selected readings in theories of social communication and psychology.  Emphasis is placed on the management of the public relations function.

CO 595. COMMUNICATION IN THE GLOBAL MARKETPLACE 3 cr.  Prerequisites: CO 510, 520.  Introduction to, analysis of, and guided research in the technical, legal and cultural issues associated with electronic and print media.  Emphasis on understanding the corporate cultures of Europe, Japan and developing countries.

CO 597. INDEPENDENT STUDY IN COMMUNICATIONS MANAGEMENT 1-3 cr.  Individualized work in the study of communications management.  Topic subject to the approval of the advisor and the director of the department’s graduate program.

CO 598.  RESEARCH ESSAY OR PROJECT IN COMMUNICATIONS MANAGEMENT 3 cr. upon approval.  Demonstration of the ability to plan, develop, and carry out a research essay or project of significance in the field of communication management.  The form is subject to the approval of the advisor and the director of the department’s graduate program.

CO 599. MASTER’S THESIS 6 cr. upon approval.  Demonstration of capacity for advanced research and independent thought through preparation and defense of a substantial written document.  Thesis proposal and final document must be approved by thesis committee.

MK 521. PRINCIPLES OF MARKETING 3 cr.  Study of various phases of marketing upon which sound marketing programs are based.  Product planning, distribution policies, promotional policies, and pricing.  Marketing planning and control.  Related marketing problems of concern to business management.

MN 531. ORGANIZATIONAL BEHAVIOR 3 cr.  Intensive survey of selected theoretical and empirical studies from the behavioral sciences relevant to the structure and processes of organization.  Consideration of formal and informal organizations, the individual, group dynamics, communication, leadership, motivation, and organizational design, development, and change.

MN 550. MANAGEMENT SKILLS 3 cr.  Prerequisite:  MN 531 or equivalent.  Comprehensive assessment of the student’s management and leadership skills, followed by individual feedback and classroom discussion and exercises.  Develops skill awareness and career management.

MN 588. STRATEGIC HUMAN RESOURCE MANAGEMENT (MN 584) 3 cr.  Prerequisite:  MN 531, MN 550.  Strategic Human Resource leadership: how organizations achieve success through human resource management.  Topics may include manpower planning, training, performance appraisals, and compensation systems.  Case methodology will be involved.