Welcome to John Carroll University’s Graphic Standards and Editorial Stylebook.
John Carroll University’s graphic standards were created to promote and support the John Carroll brand through consistent use of the University’s name, logo, colors, fonts, and other approved graphic elements in printed and electronic communications. Each element strengthens the ability of the University to communicate its mission and message, as well as creates a visual relationship between John Carroll and our audiences.
The purpose of the editorial stylebook is to establish standards for clear and consistent writing in the publications, websites, and other printed matter or communication vehicles created at John Carroll University. Your publications and letters reflect on the entire University. While individual styles naturally vary, using certain elements consistently will help our writing convey a positive image for the University.