8:30 - 10:00 am Session E |
Tracks |
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Advancement Services
Location: E134 (map)
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Presenters:
Mary Ruth Carleton, University of San Francisco
Associate of Advancement
Burnie Atterbury, University of San Francisco
Regional Director/Director of Major Gifts
June Putnam-Goldsmith, University of San Francisco
Director of Stewardship and Donor Relations
Annette Anton, University of San Francisco
Director Alumni Relations
Title: Integrating Stewardship, Donors, and Alumni Relations
Summary: This session explores the experiences of the University of San Francisco in its creation of an integrated Alumni Relations and Development model. Additionally, this presentation will cover USF's newly created Stewardship department, and its involvement with the Regional Councils and Development.
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Alumni Relations
Location: E130 (map) |
Presenters:
Todd McMahon, Marquette
University
Associate Director of Prospect Research
Title: Alumni Engagement Scoring Model
Summary: Capacity to make a donation is only one aspect a prospect needs to have to become a donor. Without an attachment to the university, the wealth of an individual will not result in a gift. Marquette University set out to discover the level of engagement of its alumni, and made improving that level an annual goal. This session will go through the process of how Marquette measured engagement, how an engagement score was applied to all alumni, and how knowing the level of engagement has affected fundraising and alumni relations efforts. |
Communications
Location: D202-203 (map) |
Presenters: Piet
Niederhausen, Georgetown University
Webmaster
Robert Murray, Georgetown University
Director of Technology Strategy and Development
Title: Content in Motion: Next Generation University Web Communications
Summary: A new generation of Internet applications is changing the way people interact with web content. Tools such as blogs, wikis, RSS feeds, and podcasts, tagging, and social networking create new opportunities and raise new expectations. A university web site can no longer just be a collection of departmental links, disconnected experiences, and isolated content repositories. Content from around the institution can be put in motion to flow across web sites, devices, and media. Georgetown University is working to liberate content from static Web pages in order to improve and develop a richer experience for the members and visitors of our community. The presenters will discuss technologies, approaches, and strategies that have evolved at Georgetown and other institutions, as well as challenges faced in the implementation of sophisticated new content management infrastructure.
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Development (1)
Location: E228 (map) |
Presenter: Brent Bush, Esq., Wheeling Jesuit University
Title: Optimizing Success for the Small Development Office
Summary: Increasing goals, shrinking resources, obscure objectives. Sound familiar? Whose job is "development," anyway? Sharing the load makes the work easier, and this session will explore the need to rethink the fundraising model to bring other constituencies into the planning and acquisition process. How do you balance the need for near-term production realities with the long-term proposition of building relationships? What is needed internally, and externally, to create a "culture of philanthropy."
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Development (2)
Location:
Donahue Auditorium (map) |
Presenter: Katherine Smith, Boston College
Associate Vice President for Corporate and Foundation Relations/School Relations
Title: Translating Academic Priorities
Summary: How do I understand and communicate the impact of University priorities to key constituents? What is my role in developing and executing on strategies for achieving larger goals? This presentation will recommend sources of information and support that commonly exist at universities and that can be key indicators for successful fundraising. Also to be discussed will be strategies for thinking about the role of the fundraiser as a facilitator in a larger universe of stakeholders-including faculty and academic administrators. |
Leadership
Location: E116(map) |
Presenter: Brenda Ricard, Boston College
Associate Vice President for Advancement Operations and Planning
Amy Smith, Boston College
Director of Advancement Recruitment and Training
Title: Managing Change: The Challenges and Opportunities Associated with New Leadership and Growth at Boston College
Summary: At the conclusion of the last capital campaign at Boston College in 2003, several key strategic decisions were made in order to position the university to continue the fundraising momentum. For example, rather than accepting the inevitable post campaign turnover, a decision was made to add a significant number of positions across all of university advancement. At the same time, the vice president made the decision to hand over the reins to a successor whose experience was largely based in Ivy League tradition. How does an advancement organization cope with so many changes at once? How can we preserve the Jesuit ideal and create a best practice advancement operation? How do we support existing employees during a time of significant change? How do we recruit and then retain the staff needed to conduct the next campaign, while insuring that new staff understand our Jesuit Catholic mission? Join us for a discussion of the transitions at Boston College and share your experiences with managing change in your own organizations. |
10:15 - 11:45 am Session F |
Advancement Services
Location: E134 (map) |
Presenter: Arceil
Juranty, University of San Francisco
Title: Hiring, Training and Retaining Advancement Services Staff
Summary: This session will address how to identify staff who will have the required attention to detail and a high tolerance for repetitive work. How do we train staff in a meaningful way, and what can we do to retain the great staffs we have? |
Alumni Relations
Location: E130 (map) |
Presenter:
David Macmillan, University of San Francisco
Vice President for University Advancement
Kim McAuliff, Le Moyne College
Director of Alumni and Parent Programs
Title: Collaborating with Athletics: Success and Challenges
Summary: While most college alumni offices work closely with Admissions and Career Services, they tend to overlook the athletic alumni connection and fail to take advantage of the athletic network. This session will discuss the basics of how athletic coaches and administrators "think" and how to get them on board with alumni events and activities, address the common misconception in alumni/development that giving to athletics takes away from unrestricted giving to the college, make suggestions for visibility events on both sides (alumni and athletics), and demonstrate how the end result builds overall support for the entire college.
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Communications
Location: D202-203 (map) |
Presenter: Tricia
Geraghty, Marquette University
Acting Vice President Marketing and Communications
Doug Frohmader, Marquette University
Creative Director
Title: Lifecycle of Integrated Marketing: Keeping the Momentum Going
Summary: In 2002, Marquette University launched a major integrated marketing effort, created a new tagline and rolled out a cross-campus creative platform that encompassed advertising, web presence, admissions, advancement, internal communication, athletics and academic programs. Three years later, the team assessed what had been accomplished (record-breaking admissions, successful fund raising, better recognition and far greater consistency in marketing messages, quality and "look") and decided to start the whole thing all over again. What to keep? What to refresh and tweak? What to throw out and never do again? The team grew not only older but wiser. Join Tricia and Doug to learn from their successes. |
Development
(Combined Session)
Location:
Donahue Auditorium (map) |
Presenter: Greg
Cascione, University of Detroit Mercy
Director of Development for the College of Business Administration
Title: Motivations for Philanthropy to Higher Education
Summary: This presentation will focus on philanthropic motivation as a general concept, and specifically, on how philanthropic motivation helps explain philanthropy to higher education. The analysis will draw from research on philanthropic motivation among donors to higher education, including a qualitative study of 25 major donors of $1,000,000 or more. Drawing upon current theory in the area of philanthropy as well as the psychology of altruism, the session will address the role of development programs and other influences in motivating giving to higher education. The session will be organized for maximum relevance to the practical side of the development effort.
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Leadership
(Combined Session)
Location:
Donahue Auditorium (map) |
1:00
- 2:15pm Closing Plenary |
Presenter: Robert
Kissane, President
Community Counseling Services
Title: Life Cycle of a Campaign
Location: Donahue Auditorium (map)
Summary: Bob Kissane will look at the anatomy of a capital campaign in Jesuit universities and lay out the critical components of major gift fund raising, planning issues and the essential requirements for success. As a campaign begins to take shape, every department or area within a university's advancement staff - from major gifts to the annual fund to public relations to volunteer boards - needs to be involved. Often times, people are left wondering, "Where do I fit in this campaign?" Bob will answer this question and many more in what promises to be a thought-provoking closing session. |
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