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Marketing and Communications Policies


PROCEDURES
Our goal is to bring your projects in on time and at the lowest possible cost. Because we strive for top-quality production and great service, it is important that you understand and adhere to the policies outlined below:

• REVIEW YOUR BUDGET
Design, printing , and a portion of photography expenses charged by external vendors are your department’s responsibility, so check your budget to determine how much you can spend on the project.

• COMPLETE A REQUISITION FORM
Services provided through the Creative Services unit of University Marketing and Communications are initiated via project requisition(s) signed by the person(s) responsible for the project (the client). A project requisition form is available by clicking here.

BE PREPARED TO ADHERE TO IDENTITY STANDARDS
We will advise you on how to create a publication that is consistent with the look and feel of John Carroll style guidelines explained in this manual. We will suggest effective and economical design ideas that will make your publication shine.

PROOFREAD CAREFULLY
We will ask you to sign-off on design and copy before your project is sent to the printer. Although we check your production proofs, you as the client have the final responsibility. Please don’t skip this essential step due to deadline pressures. Revisions by a printer to correct errors inevitably entail additional expenses and will probably push back the delivery date as well.
TIMELINE REQUIREMENTS

PLAN AHEAD
Give yourself plenty of lead time on every
project!

The information to the right is offered as a guide for planning your printed piece. Your account manager will provide a precise schedule for every project. Keep in mind that obtaining copyright for images, illustrations, or photos may take additional time.

Note that these timelines do not include writing, which always should be completed prior to the beginning of graphic design. Extensive revisions and rounds of proofs will add to production times and costs.

It is important to note that University Marketing and
Communications normally has a large number of projects in the queue. Because most projects are time-intensive and consist of myriad details, we may not be able to assist with projects that are requested at the last minute.

Please note below the normal timelines for completing various projects.

 

Type of Project

Business Days Needed for Completion
  Ad - newspaper/magazine 10
  Banner 30
  Brochure (multi-page) 20
  Certificates Call for information
  Flyer / forms (8-1/2 x 11) 15
  Invitation package (Invit., env., reply env., map card) 20
May require additional time for special-order papers, die-cuts, foil, embossing, very high quantities
  Newsletter (8-1/2 x 11 - 4 page) 20
  Postcards 15
  Poster (any size) 20
  High-end pieces (annual reports, viewbooks, etc.) Allow several months call for information
  OTHER PROJECTS
  Photography: Events Minimum 5 days notice before event
  Photography: Studio shots Arrange with photographer
  PowerPoint presentation 5
Must provide complete text and graphics
  Video shoot ( 1 camera - basic b-roll) Minimum 5 days notice before event
(Multi-camera projects that require digital editing, multi-track sound and other broadcast quality services must be jobbed out to a video house)
  Web Redesign Allow One Month. 
Must provide architectural flow chart, photos and a web maintainer.  The web office will assist in conceptualization, training, and initial shell design.
John Carroll University, University Heights, OH 44118  |  (216) 397-4322  | (888) 335-6800 (toll-free)