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Marketing (MK)
Professors: P. R. Murphy, Jr., J. H. Martin; Associate Professor:
S. H. Higgins; Assistant Professors: S. Dutta, Y. H. Pokay; Visiting
Instructors: S. M. Finnerty, G. Flagg
The Department of Management, Marketing, and Logistics is dedicated to
educating and serving its students, the university, and the business community
through quality teaching, significant research, and community involvement.
The marketing faculty is committed to the development of each student
as a knowledgeable, ethical, and confident graduate, prepared for leadership
through excellence in his or her educational experience.
Marketing directs the economy’s flow of ideas, goods, and services
from producers to consumers, satisfying needs and wants through exchange
processes. Marketing involves planning, implementing, and controlling
the conception of goods and services, their pricing, promotion, and distribution
as an integrated effort to meet the goals of the enterprise. Marketing
is a dynamic field, affected by changes in the business environment and
increasingly reliant on technology in all aspects of decision making.
Marketing faculty strive to provide a broad-based and comprehensive program
with courses that reflect current issues and applications.
Career opportunities in marketing include product/brand management, marketing
research, personal selling, sales management, advertising, sales promotion,
sales/ marketing analysis, customer relationship management, and e-commerce.
There are expanding opportunities in service industries and in non-profit
organizations. Essential for success in any of these areas are persuasive
skills of communication, creative and analytical skills for developing
a market plan, confidence with a variety of technology applications, and
cultivating the ability to adapt to a changing environment while working
to satisfy the needs of consumers.
Major Requirement
Major in Marketing: A total of 68-71 credit
hours as described below.
Business Core: 44-47 credit hours, including MN
461 or 463-464.
Major Courses: 24 credit hours. MK 308 or MN 341,
or equivalent course approved by the marketing faculty; MK 302,
402, 495; and four courses chosen from the following: LG 328, 448;
MN 463; MK 310, 341, 361, 395, 405, 410, 433, 434, 438, 450, 470,
491, and 498. MK 402 and 495 are to be taken in the senior year.
Because the legal aspects of marketing influence many marketing
activities, students are encouraged to consider MN 463 as part of
their marketing education.
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