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IMC serves as John Carroll’s in-house marketing, advertising, and public relations agency. We partner with our campus clients and help them reach their target audiences.


Marketing and Creative Services

As proud members of the Carroll community, we understand the mission and vision of the University and we use this knowledge to shape our work and University messaging.

If you know exactly what you need in terms of print and/or web marketing, then pass the pieces off to us and we’ll make sure they are consistent with University style and implement them for you.

If your ideas need more shaping, then please contact us, so our marketing professionals can develop a strategy in partnership with you (identify your goals, maximize your budget, and reach your target audience).


IMC’s marketing services team has decades of combined experience across the higher ed, corporate, publishing, and nonprofit worlds. We use this experience to help our clients develop a compelling offer—and then place that offer in front of the right audience with the right messaging and design.

Listening Before Leading

To do this, we need to listen and learn about you and your goals, so we can help you develop a marketing strategy. In short, we’ll sit down with you to plan the work, and then we’ll work the plan.

We will put a timeline together and divide the responsibilities to be sure that your project is done—on time and within your budget.

Working Together

Once we’ve had the initial “kickoff” meeting, we’ll begin work and, at key milestone steps, you will be asked to approve copy, design, and other key components of your project. Near the end of the project, you’ll be asked to approve the final draft before it goes to press or production.


If you’re not sure whether you need web, print, or media relations support–or some combination thereof–please contact Sarah Forrer and she will help guide you or schedule a meeting with the IMC team.

Finding the right words can be more challenging some days than others. Let our writing team tap its higher ed, corporate, and nonprofit writing and editing experience to help you craft your message.

From something as simple as text on a poster, to more-involved projects like helping create University-wide messages, producing newsletters, multi-page brochures, compelling radio or print ad copy, or writing for the web–we can help you reach your intended audience.

If you prefer to draft your own copy, our writing team can help fine-tune your message and provide professional editing and proofreading services.

Most importantly we can help ensure that your copywriting fits with your overall marketing strategy, your messages are filled with keywords to pull in web visitors, and your projects comply with the University Style Guide and institutional marketing messages.

One of the most effective ways to reach a target audience is through the use of great visuals and printed marketing materials. Our graphic designers works in tandem with our writing team to help you create print collateral that targets your audience and motivates them to take action.

The print projects we handle most frequently (and with great success) include:

  • Advertisements
  • Postcards
  • Brochures
  • Newsletters
  • Flyers
  • Posters and banners (large and small format)
  • Invitations (high-level University functions or large-scale events)
  • Logo design (conforming to University Style Guide)

Our new website uses the Drupal Content Management System. Please fill out our web request form if you need Drupal access or help updating your site.

For answers to frequently asked questions about the new website, please visit our web overhaul page before reaching out to us.

Photo Library

Before requesting photography, please visit the JCU Photography Image Library to view our image library featuring hundreds of JCU-related photos. There is no cost to use this service; however, user registration is required prior to use.

Hire a Photographer

Just fill out the form below to schedule a photo shoot. Two weeks advance notice is required for booking. The only exception would be for events thought were unknown such as media-related events. To request an exception, please email Sarah Forrer. All exceptions must be approved by the Executive Director of Marketing and Communications.

Photography Rates

  • Student rate: $15/hour
  • Professional rate: $100+/hour
  • All images used to represent the University carry the expectation that they will be used in accordance with the Photography Style Guide and all appropriate policies

Submit a Photography Request

If you have questions, please contact Sarah Forrer in IMC.

Media Relations

Mike Scanlan ’06
AVP Marketing & Communications 

Our goal is to help increase the awareness and enhance the reputation of John Carroll University through frequent and positive media coverage. If you’ve heard about the good things happening at John Carroll in the local, regional, or national media, then it’s likely because of our Communications and Media Relations office.

If you have a compelling story or an event to pitch or a publicity campaign to promote, your inquiry should begin with Mike above. Additionally, if you have been contacted by the media to speak as an expert on a topic, please call us before giving an interview. We conduct media training and provide important advice for working with representatives from various types of media outlets (radio, television, newspapers, digital) .

Journalists must contact the media relations office first, before entering campus, unless a specific faculty member has granted a journalist permission to his or her classroom for special events.