IMC’s marketing services team has decades of combined experience across the higher ed, corporate, publishing, and nonprofit worlds. We use this experience to help our clients develop a compelling offer—and then place that offer in front of the right audience with the right messaging and design.
Listening Before Leading
To do this, we need to listen and learn about you and your goals, so we can help you develop a marketing strategy. In short, we’ll sit down with you to plan the work, and then we’ll work the plan.
We will put a timeline together and divide the responsibilities to be sure that your project is done—on time and within your budget.
Once we’ve had the initial “kickoff” meeting, we’ll begin work and, at key milestone steps, you will be asked to approve copy, design, and other key components of your project. Near the end of the project, you’ll be asked to approve the final draft before it goes to press or production.
Finding the right words can be more challenging some days than others. Let our writing team tap its higher ed, corporate, and nonprofit writing and editing experience to help you craft your message.
From something as simple as text on a poster, to more-involved projects like helping create University-wide messages, producing newsletters, multi-page brochures, compelling radio or print ad copy, or writing for the web–we can help you reach your intended audience.
If you prefer to draft your own copy, our writing team can help fine-tune your message and provide professional editing and proofreading services.
Most importantly we can help ensure that your copywriting fits with your overall marketing strategy, your messages are filled with keywords to pull in web visitors, and your projects comply with the University Style Guide and institutional marketing messages.
One of the most effective ways to reach a target audience is through the use of great visuals and printed marketing materials. Our graphic designers works in tandem with our writing team to help you create print collateral that targets your audience and motivates them to take action.
The print projects we handle most frequently (and with great success) include:
- Posters and banners (large and small format)
- Invitations (high-level University functions or large-scale events)
- Logo design (conforming to University Style Guide)
Before requesting photography, please visit the JCU Photography Image Library to view our image library featuring hundreds of JCU-related photos. There is no cost to use this service; however, user registration is required prior to use.
Hire a Photographer
Just fill out the form below to schedule a photo shoot. Two weeks advance notice is required for booking. The only exception would be for events thought were unknown such as media-related events. To request an exception, please email Sarah Forrer. All exceptions must be approved by the Executive Director of Marketing and Communications.
- Student rate: $15/hour
- Professional rate: $100+/hour
All images used to represent the University carry the expectation that they will be used in accordance with the Photography Style Guide and all appropriate policies
Mike Scanlan ’06
AVP Marketing & Communications
Our goal is to help increase the awareness and enhance the reputation of John Carroll University through frequent and positive media coverage. If you’ve heard about the good things happening at John Carroll in the local, regional, or national media, then it’s likely because of our Communications and Media Relations office.
If you have a compelling story or an event to pitch or a publicity campaign to promote, your inquiry should begin with Mike above. Additionally, if you have been contacted by the media to speak as an expert on a topic, please call us before giving an interview. We conduct media training and provide important advice for working with representatives from various types of media outlets (radio, television, newspapers, digital) .
Journalists must contact the media relations office first, before entering campus, unless a specific faculty member has granted a journalist permission to his or her classroom for special events.