Digital Marketing and Communication Strategy
Master of Science
Introduction
As apps and devices collect more data and connect to more experiences, the role of the digital marketer is more in demand than ever. Whether you’re an established marketing and communications professional wanting to upskill or a career-changer looking to enter this fast-growing field, John Carroll University will prepare you to succeed.
Our 100% online Digital Marketing and Communication Strategy program combines the strength of JCU’s Boler College of Business and Tim Russert Department of Communication faculty — an interdisciplinary approach that introduces you to theories and best practices of both fields. And, with a curriculum driven by our Jesuit values, you’ll learn to make data-driven, ethical decisions that add lasting value for brands and consumers.
Three Stackable Certificates. One Master’s Degree.
Choose from three specialized graduate certificates, or pursue the full online master's degree. The master's curriculum is comprised of all three certificate course sequences plus an immersive capstone experience.
Certificate options include: Digital Marketing Analytics, Content Marketing, and Digital Advertising & Social Media Marketing.
100% Online. Optimal Work-Life Balance.
Access your course materials anywhere, any time. Our flexible online program allows you to fit learning into your situation and schedule. Plus, 7.5 week courses allow you to accelerate your content mastery and apply skills learned in the classroom at work and beyond.
Immersive Capstone. Immediate Impact.
Put learning into action at your existing place of employment through your digital marketing capstone project. You may also team up with one of our many corporate or community partners.
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Three Stackable Certificates. One Master’s Degree.
Choose from three specialized graduate certificates, or pursue the full online master's degree. The master's curriculum is comprised of all three certificate course sequences plus an immersive capstone experience.
Certificate options include: Digital Marketing Analytics, Content Marketing, and Digital Advertising & Social Media Marketing. -
100% Online. Optimal Work-Life Balance.
Access your course materials anywhere, any time. Our flexible online program allows you to fit learning into your situation and schedule. Plus, 7.5 week courses allow you to accelerate your content mastery and apply skills learned in the classroom at work and beyond.
-
Immersive Capstone. Immediate Impact.
Put learning into action at your existing place of employment through your digital marketing capstone project. You may also team up with one of our many corporate or community partners.
Take The Next Step
Academics
Program Overview & Outcomes
Gain a broad understanding of digital marketing and communication strategy in business, politics, and culture, while developing high-demand, industry-specific skills. In this program, you will:
- Discover the role of digital channels in an organization’s larger revenue strategy
- Learn methodologies for data collection and analysis that inform both daily campaign best practices and longer-term digital strategies
- Grasp concepts of customer acquisition, experience, engagement, and retention strategies
- Build technical, artistic, analytical, and production skills required to create engaging content
- Develop management and relational skills required for work with and across diverse audiences and teams
Admission
To apply to the Master of Science in Digital Marketing and Communication Strategy at JCU, you need an undergraduate degree from an accredited institution.
The following documents are required for a complete application:
- Online application
- Official transcripts from all colleges/universities attended
- Resume/CV
- Two letter(s) of recommendation
- Statement of purpose - one to two pages giving us your background and explaining how this degree will help you achieve your goals
Applicants are admitted on a rolling basis.
However, for best consideration, applications for specific terms should be received by the following dates:
- August 1: For a Fall semester start
- December 1: For a Spring semester start
- April 1: For a summer semester start
Other JCU Graduate Programs
If you studied business or communications at the undergraduate level or currently work in the field, here are a few other JCU master’s programs that may appeal to you.
Careers
Where Our Alumni Go
John Carroll graduates thrive in marketing, communication, advertising, and public relations roles in Ohio and around the nation. They build careers in fields such as finance, healthcare, technology, professional services, entertainment, media, and manufacturing.
