Frank Fulco
Lecturer
Background
An executive with a proven record of success in leading transformative strategic growth, innovation, operational excellence, and ethical adoption of artificial intelligence. Skilled in digital marketing strategy and execution, leading transformative digital marketing initiatives resulting in increased ROAS, customer conversion, and revenue growth. Committed to cross-functional collaboration and achieving positive outcomes across key metrics, including revenue and EBITDA growth, margin expansion, customer acquisition, product innovation, market share gains, and operational efficiency. Adept at fostering inclusive, high-performing teams built on diversity and respect, resulting in sustainable relationships and a culture of growth.
Research Interests
How do theory-based AI-generated digital nudges affect the self-esteem, emotional well-being, and purchase intention of Gen Z females in the context of beauty?Education
EDUCATION
- Bowling Green State University – Schmidhorst College of Business – Bowling Green, OH - Doctorate of Organization Development and Change (D.ODC)
- Northwestern University – Kellogg School of Management – Evanston, IL Certificate – Digital Marketing
- University of Chicago – Booth School of Business – Chicago, IL Executive Education – Strategic Leadership
- Loyola University Chicago – Quinlan School of Business – Chicago, IL Master of Business Administration (M.B.A.) – Marketing
- John Carroll University – Boler College of Business – Cleveland, OH Bachelor of Science (B.S.B.A.) –Logistics & Marketing
DIGITAL MARKETING CERTIFICATIONS
- Google Ads Search Certification – 866488322021
- HubSpot Academy – Social Media Marketing Certification – a3b1909f2d1245139167b66396318ace2021
- HubSpot Academy – Content Marketing Certification – 2d74601c829440819f62b17da981073d2021
- Semrush – SEM SEO Toolkit Exam – #4bc9e4ece85c74d2021
- Stukent Mimic Social 2021 and Mimic Pro 2021
Courses Taught
- BI 2200 - Data-Driven Decision Making
- MK 561 - International Marketing
