Jim Martin
Lecturer
Background
Now retired, I was a professor in the Boler College of Business for 32 years in the area of marketing. Originally focused on consumer choice and decision modeling, my interests quickly spread to a wide array of topics in marketing. Always focused on a consumer perspective in marketing, topics of interest at various points in time included sports marketing, marketing management issues, innovation, market transition/change (especially in international markets), and social justice issues in markets.
My career took me in a variety of directions. I started at JCU in 1986, was a Fulbright Scholar in 1998, was promoted to full professor in 1999, appointed Associate Dean in 2007. I stepped out of that position in 2013-14 to help build and direct the new International Business major. I retired in 2018.
My post-retirement academic interests are on social justice issues and transitions and shifts in macromarket systems, along with an emerging area of research on quantum decision making.
My non-academic interests include fly fishing, hiking and our four abasolutely adorable grandchildren
Areas of Expertise
- My areas of expertise include consumer choice behavior
- marketing analytics
- international marketing
- innovation processes and using macromarketing systems thinking to address social issues.
