Neleen Leslie-Piper
Assistant Professor
Background
Dr. Neleen Leslie Piper is an Assistant Professor of Marketing in the Boler College of Business at John Carroll University. Her research focuses on the social impacts of marketing technology, multicultural marketing, and educational technology in marketing education. Dr. Leslie Piper holds a PhD in Mass Communication, a Master of Science in Measurement and Statistics, and a Master of Science in Integrated Marketing and Management Communication from Florida State University. She also earned a BBA in Marketing and International Business from the University of Technology, Jamaica. Prior to coming to John Carroll, Dr. Neleen Leslie Piper held faculty positions at Notre Dame College, The University of Technology, Jamaica, The University of the West Indies, Mona, and Cleveland State University.
Areas of Expertise
- Digital Marketing
- Multicultural Marketing
- Quantitative Analysis
- Business Intelligence
Research Interests
AI and machine learning, virtual reality, consumer wellbeing, consumer behavior in developing countries, social marketing, marketing education, multicultural and generational marketing.
Education
2015 Ph.D., Mass Communication, Florida State University
2015 MS, Measurement and Statistics, Florida State University
2011 MS, Integrated Marketing and Management Communication, Florida State University
2007 BBA, Marketing & International Business (1st Class Honors), University of Technology, Jamaica
Courses Taught
Business Analysis with Excel (BI1100)Data-Driven Decision-making (BI2200)
Strategic Management (MOL4499)
Leading Multicultural Organizations (MOL3323)
Publications
Donou-Adonsou, Ficawoyi and Leslie Piper, Neleen (2026). Digital Traps: The Compounding Impact of BNPL and Social Media on Consumer Financial Stress. Financial Research Letters.Vol.93. https://doi.org/10.1016/j.frl.2026.109636 .
Donou-Adonsou, Ficawoyi, and Leslie Piper, Neleen (2025). BNPL and Financial Fragility in U.S. Households. Financial Research Letters. Vol.86, https://doi.org/10.1016/j.frl.2025.108423
Leslie, Neleen, Senior, Petula (2022), The Marketing Seminar’s Rebirth. Marketing in Latin America and the Caribbean: Contemporary Case Studies. Routledge.
Leslie, Neleen, Nicholson, Michael (2022), FosRich Grows Again: Can Marketing Communications Lead the Way? Marketing in Latin America and the Caribbean: Contemporary Case Studies. Routledge.
Leslie, Neleen and Senior, Petula (2018). Understanding Differences in the Dimensions of Brand Loyalty Among Generational Cohorts in the Carbonated Beverage Category. Journal of Applied Marketing Theory. Vol. 8, No. 2, pp. 65-85.
Leslie, Neleen (2017). The State of Multicultural Marketing & Advertising in the United States. Journal of Cultural Marketing Strategy. Vol 2, 2 124-140.
Leslie, Neleen, and Beniflah, Jake (2016). Measuring Brand Loyalty among the U.S. Hispanic Population: A Within-Group Study in the Carbonated Soft Drink (CSD) Category. Journal of Cultural Marketing Strategy. Vol. 2, No. 1, pp. 84-98.
Leslie, Neleen, and Korzenny, Felipe (2015). Culture’s Influence on Brand Loyalty among Culturally Diverse Consumers in the United States. Journal of Cultural Marketing Strategy, Vol. 1, No. 1, 64-79.
