Dr. Iman Raoofpanah
Assistant Professor
Background
Dr. Iman Raoofpanah is an Assistant Professor of Marketing at John Carroll University’s Boler College of Business, where he also serves as the Chair of the Boler Teaching Committee. His background is uniquely multidisciplinary, bridging the gap between computer science and marketing strategy.
Areas of Expertise
Dr. Iman Raoofpanah’s primary expertise lies in quantitative marketing and digital consumer analytics, with a focus on leveraging data to understand and influence online behavior.
Research Interests
Dr. Iman Raoofpanah’s research primarily specializes in digital marketing and consumer behavior, focusing on how electronic word-of-mouth and online review attributes influence decision-making and platform engagement.
Education
Ph.D. in Marketing – Kent State University
M.S. in Marketing
M.S. in Information Technology Engineering (E-commerce)
B.S. in Computer Engineering (Software)
Courses Taught
- MK 3301: Marketing Principles
- MK 3361: Global Marketing
- MK 4402: Applied Market Research and Analysis
Publications
Here is a selection of Dr. Iman Raoofpanah’s research publications:
Raoofpanah, I., Groening, C., & Jewell, R. (2025). "How usefulness and humor in negative online reviews affect review platform usage." Journal of Consumer Marketing.
Raoofpanah, I., & Groening, C. (2025). "What Managers Need to Know about Incentivized Reviews: Pros, Cons, and the Effects of Cultural Differences." Rutgers Business Review.
Darani, M. M., Mirahmad, H., Raoofpanah, I., & Groening, C. (2023). "Managerial responses to online communication: The role of mimicry in affecting third-party observers' purchase intentions." Journal of Business Research.
Raoofpanah, I., Zamudio, C., & Groening, C. (2023). "Review reader segmentation based on the heterogeneous impacts of review and reviewer attributes on review helpfulness: A study involving ZIP code data." Journal of Retailing and Consumer Services.
Groening, C., Wiggins, J., & Raoofpanah, I. (2021). "Wish list thinking: The quasi-endowment effect's impact on online wish lists outcomes." Journal of Consumer Behaviour.
