Digital Marketing and Communication Strategy
Master of Science
As apps and devices collect more data and connect to more experiences, the role of the digital marketer is more in demand than ever. Whether you’re an established marketing and communications professional wanting to upskill or a career-changer looking to enter this fast-growing field, John Carroll University will prepare you to succeed.
Our 100% online Digital Marketing and Communication Strategy program combines the strength of JCU’s Boler College of Business and Tim Russert Department of Communication faculty — an interdisciplinary approach that introduces you to theories and best practices of both fields. And, with a curriculum driven by our Jesuit values, you’ll learn to make data-driven, ethical decisions that add lasting value for brands and consumers.
Other JCU Graduate Programs
If you studied business or communications at the undergraduate level or currently work in the field, here are a few other JCU master’s programs that may appeal to you.
Three Stackable Certificates. One Master’s Degree.
Choose from three specialized graduate certificates, or pursue the full online master's degree. The master's curriculum is comprised of all three certificate course sequences plus an immersive capstone experience.
Certificate options include: Digital Marketing Analytics, Content Marketing, and Digital Advertising & Social Media Marketing.
100% Online. Optimal Work-Life Balance.
Access your course materials anywhere, any time. Our flexible online program allows you to fit learning into your situation and schedule. Plus, 7.5 week courses allow you to accelerate your content mastery and apply skills learned in the classroom at work and beyond.
Immersive Capstone. Immediate Impact.
Put learning into action at your existing place of employment through your digital marketing capstone project. You may also team up with one of our many corporate or community partners.
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Three Stackable Certificates. One Master’s Degree.
Choose from three specialized graduate certificates, or pursue the full online master's degree. The master's curriculum is comprised of all three certificate course sequences plus an immersive capstone experience.
Certificate options include: Digital Marketing Analytics, Content Marketing, and Digital Advertising & Social Media Marketing. -
100% Online. Optimal Work-Life Balance.
Access your course materials anywhere, any time. Our flexible online program allows you to fit learning into your situation and schedule. Plus, 7.5 week courses allow you to accelerate your content mastery and apply skills learned in the classroom at work and beyond.
-
Immersive Capstone. Immediate Impact.
Put learning into action at your existing place of employment through your digital marketing capstone project. You may also team up with one of our many corporate or community partners.
Fall Graduate School Open House
Be a Blue Streak for a day. Find your future community.
The Fall Graduate School Open House is the single best way to preview your JCU experience. Get clear answers to your top questions, meet the professors who will guide your journey, and hear firsthand from current students why JCU was the right choice.
Learn More and RegisterAcademics
Program Overview & Outcomes
Gain a broad understanding of digital marketing and communication strategy in business, politics, and culture, while developing high-demand, industry-specific skills. In this program, you will:
- Discover the role of digital channels in an organization’s larger revenue strategy
- Learn methodologies for data collection and analysis that inform both daily campaign best practices and longer-term digital strategies
- Grasp concepts of customer acquisition, experience, engagement, and retention strategies
- Build technical, artistic, analytical, and production skills required to create engaging content
- Develop management and relational skills required for work with and across diverse audiences and teams
Certificates
Stackable Graduate Certificates
Deepen your skill set with a 9-credit-hour Digital Marketing Certificate. The three graduate certificates build toward the Master of Science degree with an immersive capstone experience.
Learn the skills for effective content creation and marketing in digital platforms such as branding strategies, multi-channel storytelling techniques, and writing effective marketing copy based on search engine optimization and AI techniques. Classes in this certificate are taught by Tim Russert Department of Communication faculty.
Courses include:
- COM 5080 - Branding and Content Strategy
- COM 5120 - Brand Storytelling Through Content Production
- COM 5160 - Writing and Search Engine Optimization
Courses include:
- COM 5180 - Digital Advertising & Marketing
- COM 5220 - Online Reputation Management
- COM 5240 - Social Media Marketing
Courses include:
- BI 5521 - Introduction to Applied Data Analytics or EC 5522 - Introduction to Applied Business Analytics
- MK 5583 - Digital Marketing
- MK 5584 - Market Research and Analysis
The capstone project is a requirement for graduate students enrolled in the full master's program only.
In this culminating project, students design and implement a client-based project to demonstrate their learning, commitment to ethical practices, as well as their ability to integrate marketing, advertising, and public relations functions effectively.
Careers
Where Our Alumni Go
John Carroll graduates thrive in marketing, communication, advertising, and public relations roles in Ohio and around the nation. They build careers in fields such as finance, healthcare, technology, professional services, entertainment, media, and manufacturing.
