Marketing
Bachelor of Science in Business Administration
Introduction
Build brand awareness. Bolster sales. Boost customer loyalty.
With more ways to reach consumers than ever before, it’s an exciting time to enter the field of marketing. Whether you’re interested in market research, content creation, or engaging directly with an audience, this versatile degree will prepare you for roles of all kinds.
As a marketing major at John Carroll University, you’ll explore both your creative and analytical side through enriching coursework and real-world learning experiences. Rooted in the Jesuit tradition, our program focuses heavily on business ethics and social responsibility. We focus on regenerative ecosystems, balancing economic and social sustainability with care for creation.
Gain Hands-On Experience
Spend a semester or summer interning with a Cleveland area business or nonprofit. Solve real-world business challenges through consulting projects. Dive into social innovation research.
Work with Real-World Clients
Get involved with B-inspired, our student-led digital marketing agency. You’ll help local businesses and organizations optimize their online presence and boost business outcomes.
Academics
Program Overview
Our marketing alumni are highly sought after by employers in the Cleveland area and beyond. At JCU, you’ll develop into a knowledgeable, tech-savvy marketing professional well-versed in areas such as:- Digital marketing
- Market research and analytics
- Business ethics and socially responsible marketing
- Global perspectives and impact
- Professional communication
Your learning will extend beyond the classroom through internships, capstone projects, and service learning.
Related Programs
Still deciding on your program of study at JCU or considering a second major? Here are some other academic areas to explore.
Pathways
Your Path Forward Starts Here
Plan your future from day one. Finish faster with accelerated degrees or secure your spot with early assurance partnerships.
4 Years
Bachelor of Science in Business Administration
Enhance your marketing skills at John Carroll University with a focus on ethics, hands-on experience, and a diverse curriculum to boost your career potential.
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Your MBA, Accelerated
Future in Focus
Nine graduate credits count toward both degrees—building executive-level skills while completing your bachelor's. You pay your undergraduate tuition rate with financial aid applied. An MBA for the cost of a few extra courses.
Your Digital Edge, Accelerated
Future in Focus
Nine graduate credits count toward both degrees—gaining advanced digital strategy skills while completing your bachelor's. You pay your undergraduate tuition rate with financial aid applied. Enter the field ahead of your peers.
Onward
JCU's Distinct Promise
Pathways are just the beginning.
Onward makes them happen.
From your first semester forward, Onward connects your goals with the people, experiences, and support that help you build momentum with purpose.
Careers
Where Our Alumni Go
Our graduates find success in roles such as marketing manager, product manager, content specialist, and research analyst. They use their skills and talents in a wide range of industries, such as healthcare, education, technology, finance, manufacturing, and consumer packaged goods.
